Market Hardware – Helping you land new business with the Web!
Market Hardware, an Alliance Partner of ACCA, is the leading provider of Website Marketing services for HVAC Contractors firms.
Market Hardware helps HVAC Pros compete successfully on the Web with:
- Website Design & Build Services
- Search Engine Advertising
- Google Maps Optimization
- Local Search Directory Submissions
Using Website Marketing will allow you to:
- Present your business with a professional image on the Web, 24/7.
- Express your credibility as a top-tier HVAC Contractor in your local area.
- Create a consistent pipeline of new leads and new clients.
- Use the Internet to support all of your marketing & advertising activities.
Our mission is to provide HVAC Contractors, like you, with a level of service that fits your specific needs, target audience, and marketing budget.
Different Needs – Different Solutions
Every HVAC Contractor is different. Need your very first website? Ready to upgrade a 3-year old website? Maybe you’re the very best HVAC Pro in your local market and you need a website that proves it – bar none. Whatever the need, we can help. The Website we’ll build for you is designed to be “lead-converting” so folks who click -- pick up the phone and call!
Websites Design/Build Benefits
- We upgrade existing Websites AND build new ones.
- We build you a Custom Website tuned to your business.
- We have six different Website Packages – $495 “Starter” Sites to high-end “Presidential” Sites – but call to learn your ACCA-only discount!
- Your Website can be live on the Web as fast as 10 days.
- We make your site “Google Friendly” with pre-loaded Search Engine Optimization.
- We can help you write Website content about your HVAC Pro firm.
Website Host & Management Benefits
- Tier 1 Website Hosting
- 30-minutes per month of “We-do-it-for-you” updates.
- Website Editor Tool for unlimited “Do-it-yourself” updates.
- 30-minute training session on how to use the Website Editor Tool.
- Toll-free client service hotline (M-F 8am-7pm ET).
- Up to 25 email addresses (me@myhomerenovationwebsite.com).
Call us – We’ll show you plenty of impressive HVAC Pro samples, and help you decide which Website Package fits your needs and budget!
Get More Leads – Advertise on the Web!
Search Engine Advertising – or “Paid Search” – is an auction-style method of paying for placement on the major Search Engines. You’re purchasing the right to have your website’s name and a brief advertising caption appear on Page One of Google, Yahoo, Bing, and Ask.com.
Pay Per Click Advertising
Why would you hire a phonebook company to get you premium ranking on Google? Trust the Web experts who know HVAC Contractors. More important, trust the Web experts who don’t require a contract! That’s how confident we are your phone will ring with new leads.
Key Benefits
- Guaranteed ‘page-one’ ranking – 21st Century yellow pages.
- Single platform gets you on all five major Search Engines.
- No contract term. You can cancel anytime.
- Phone & email tracking with phone call record feature.
- Target your specific audience with a zip code radius.
- More than 1000 pre-loaded keywords specific to HVAC Contractors.
Word of Mouth Advertising
For a low monthly flat-rate of just $182, our “Word-of-Mouth” advertising ensures people searching for your business find it quickly and easily. Your current clients want to hire you again. But they don’t have your phone number, and probably don’t remember how to spell your exact business name. Your task is to make sure they find you easily. Our “Word-of-Mouth” service does just that. We bid on variations of your business name – including misspellings and jumbled word variations – so people who search for you will be directed to your business, and not someone else’s.
Call us – we’ll explain, why ‘clicks’ don’t matter – phone calls do.
Make Sure Your Clients Can Find You!
A local search is any web search that includes a zip code, city, county, street or neighborhood. Local listings are the “map” section that Google and other search engines produce after a search. Your business may have been automatically loaded into Google Maps, but you might not like where you were “placed.” If you are a newer business or if you have changed your location, phone number, or Website address, your data might be missing or incorrect in the other local directories too. We’ll help fix these problems!
Google Maps Optimization
The vast majority of Search Engine Optimization companies charge $BIG$ monthly fees regardless of performance. Not us. Your biggest risk with our Google Maps Optimization service is $428. That’s the cost to setup your account. Then we’ll work to optimize your listing. If (and only if) we get you on Page One of Google Maps, we’ll earn a small, monthly “success fee.” There are many factors that affect the hours of work we dedicate to your optimization program (such as local geographic area and key search words). Call us for a “success fee” quote.
Local Search Directory Submission
Our “Get Listed” service improves the chances that existing and potential customers will find you when they search for services in your local area. It’s a simple, low-cost way to distribute your accurate business information across a majority of the most popular local search directories; more than 50 in all.
Call us – we’ll explain, why Google Maps is one of the most important tools Homeowners use to find local HVAC Contractors.
You’ve Got Questions, We’ve Got Answers.
Q: Why Should I Hire You?
A: Simple – We’re dedicated to helping HVAC Contractors like you succeed on the Internet. That’s why we’re members of ACCA and why we’ve trained our staff to understand your industry. We’re dedicated to our clients because if you don’t succeed, we don’t succeed.
Q: What’s the Process for Getting a Website?
A: The first step is to call us for your free consultation from one of our Web Marketing Consultants. Once you’re ready to get started, we’ll register the sale and you’ll complete a Kick Off Questionnaire, send us your pictures, content, etc. Depending on the Package you select, you’ll be live in about 3 weeks, or you’ll start the collaboration process with your Website Project Manager.
Q: What’s the Process for Getting Search Engine help?
A: Search Engine Marketing is hard – it can be full time job – for us it is! You’ll definitely want to call us for your free consultation. In plain-English, we’ll help you make sense of the Search Engines. Depending on how aggressively you want market your business, we’ll help you decide which of our services will work best. And, explain in detail how it works.
Q: How do I get Ongoing Client Support?
A: Need training on the Web Editor Tool? Do you need content or photo tweaks to your website? Do you want help with the email we provide you? No problem. Our Client Service department is ready to help Monday to Friday, 8am to 7pm ET. Talk to us over the phone or via email. Whatever works best for you.
You probably have more questions, so call us. Let’s discuss all of your Website and Search Engine questions. It’s a free benefit for being a ACCA Member!
Not All Website Designers are the Same
At Market Hardware, we specialize in Websites & Search Engine Marketing for HVAC Contractors. Unlike most Website Marketing firms, we understand how to promote Heating & Cooling. You’ll like that we’re not “tech geeks” who build websites, we’re “marketing geeks” who want to get you leads. There’s a very BIG difference.
We chose the name “Market Hardware” to reflect the care a neighborhood hardware store provides its customers: expert advice on a subject about which most people are not all that comfortable, friendly service, and a company culture focused on treating people fairly.
Additional company background information:
- 13 years of Website Design and Internet Marketing experience.
- National company with clients in 48 states.
- 38 employees – not too big, not too small!
- 3000+ small business clients like you.
- 93% year-over-year client loyalty rate.
- Independent division of InterActive Corp. (NASDAQ: IACI)
Website Marketing Expertise in HVAC Contracting.
