A Real Life Success Story

I started my company, InsideOut Improvements, LLC, in 2012, and we provide services for landscaping and tree care. About a year or so later, I ended up changing my company name to Palm Beach Tree & Landscape to better convey the services that we provide. With that name chance came many challenges with my online…

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Finding an SEO company that will make — not break — your business in 2015

Each day we hear more and more horror stories about SEO scams, well-intentioned but misguided Web marketing efforts, or even tech folks who can’t answer simple business questions – you name it. While most SEO companies have at least adequate technical skills, many don’t seem to provide what business owners really find useful: a voice…

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Featured Client – M&M Mechanical

We are pleased to feature one of our newest clients this month, M&M Mechanical. M&M Mechanical is a full-service HVAC company located in Lorton, VA. They have just started working with Market Hardware earlier this year and are one of our ‘local clients’ being only a half hour away! M&M Mechanical is family owned and…

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Featured Client – My Second Home Pet Resort

We’re happy to feature one of our long-standing clients this month, My Second Home Pet Resort. My Second Home Pet Resort is a pet care facility located in Nashville, TN, and has worked with Market Hardware for several years now. They have a full portfolio of services with us: SEO, PPC and a Website. The…

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How to use the holidays to your advantage on Social Media

How to use the holidays to your advantage on Social Media Use the holidays as a time to reach out to your followers. It’s as simple as wishing people a Happy New Year, but the goal is to let your customers know you value them. Around this time of year everyone is looking for a…

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What does Facebook’s High Quality Content Algorithm mean for your business?

In August, Facebook announced yet again they have changed it’s News Feed algorithm with the goal of providing higher quality content to users. As this has rolled out, we’ve learned more and more how this change affects your business’s page. This new algorithm was put in place in hopes of seeing an increase in post…

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Unique and consistently updated content is still an important ranking factor

Following our post on the importance of blogging unique content, we received an influx of calls from clients asking for recommendations on what they should be posting. The importance of blogging frequently shows the search engines that you have a website that’s consistently updated with fresh new content. In doing so, we’ve continued to see…

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DNS Services – Business Owners Beware!

Over the past few weeks, we have been receiving many calls from concerned clients regarding an ‘invoice’ received from a company called ‘DNS Services’. Our advice to you is to simply disregard it and throw the message away! Very often, companies will attempt to scare website owners into purchasing their services, even when they are…

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Google makes major change to local search

Here’s why Google+ Local matters to your business Google revamped their local search results yet again, this time rebranding it as “Google+ Local.” The new look, which is already live, integrates users’ recommendations and emphasizes ratings from friends on Google+ to provide more accurate information about local businesses. Rather than linking to Google Places listings,…

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Baseball or Disney World?

My wife and I are planning on surprising the kids this summer, and we’ve been going back and forth about what they would want. If you ask me, I say a 10-game ticket pack to see the Washington Nationals and Bryce Harper play. She’s in favor of taking the young ones down to Disney World for…

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