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Market Hardware CEO Speaks at Home Inspector Training Academy

Brian Kraff invited to present on Internet Marketing

August 12, 2004 -- Bethesda, Maryland -- Market Hardware recently headlined a key section of the Home Inspector Training Academy's (HITA) summer session. CEO Brian Kraff spoke to over 100 home inspector trainees on the importance of Internet marketing. "More and more home buyers and real estate agents are using the Web to find home inspectors. And referred clients are now making an inspector's web site one of the first things they review before making a choice," stated Hollis Brown, HITA's owner and head instructor. "Experts like Market Hardware combine web knowledge with a clear understanding of our business."

Kraff led a half-day session on how potential clients searched online for services like home inspections, how to build or buy a professional website and how to use search engines to market a home inspection business. Inspectors were instructed on how experienced inspectors were distinguishing themselves with a clear marketing message and a site built to appeal to their target market.

"Market Hardware has specifically researched home inspectors and found their need for professional marketing, especially online, was acute. We were pleased to share what we have learned with this class of the Home Inspector Training Academy," stated Brian Kraff, CEO, Market Hardware.

About HITA

Established in 1992, the HITA is one of the United States' top home inspector schools with over 5,000 graduates.

Find out more

To schedule a Market Hardware demo, call 888.381.6925 or visit www.MarketHardware.com.

About Market Hardware, Inc. 

Market Hardware is a single source for your company's most important marketing assets: Websites, Logos, Branded Email and Business Cards. Using an inventory of pre-built designs that can be easily and substantially customized, Market Hardware's See it First(tm) technology enables customers to see what they are getting before they buy. 

Headquartered in Bethesda, MD, the company can be reached at 888.381.6925 or on the web at www.MarketHardware.com.

Media Contact:

Alain Parcan
301-263-7000