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Market Hardware Expands Vertical Footprint

BETHESDA, MD – March 23, 2006 – Market Hardware, Inc. announced that it is commencing service to six additional industries. The new industries are: 

  • Painting and Decorating
  • Pool Services
  • Massage and Bodywork practices
  • Health and Fitness facilities
  • Dental practices
  • Chiropractic Practices

This expansion builds on the company's leadership position among providers of vertically-specific web marketing to small businesses in the health, home and personal service categories. Market Hardware uses a proprietary process, Vertical View, to serve its targeted business segments. Vertical View combines focused market research, industry-centric product preparation and partnership development with key professional associations and industry influencers. 

"Our focus is on providing effective marketing-oriented web sites that are relevant to our customer's specific needs," said Brian Kraff, CEO, Market Hardware. "We look forward to bringing this unique vertical approach to these new markets."

About Market Hardware 

Market Hardware is a leading provider of small business web marketing products and services built for specific industries. The company offers business associations and other partners a way to offer web marketing services targeted for their unique needs. With expert content and professional writing and design services, its flagship service, the Complete Website Package, makes it easy for home inspectors, general contractors, and other small service businesses to create and maintain a successful web marketing presence.

Media Contact:

Alain Parcan
301-263-7000