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Market Hardware's 'Extreme Marketing Makeover' Seminar a Success

Market Hardware to present additional trade association sponsored seminars during 2007-2008

Orlando, FL – April 16, 2007 – The HVACR News recently reported that when Market Hardware CEO Brian Kraff asked an overflow crowd at the National Conference of the Air Conditioning Contractors of America (ACCA) if anyone didn't have a Website, there was only a smattering of hands. HVAC contractors with Websites overwhelmingly outnumbered them and wanted to learn how they could improve their Web presence. Kraff, of Market Hardware, Bethesda, MD, titled the presentation, "Web Marketing Makeovers: New Tactics. Best Practices. More Leads." Kraff said, "we hear from more business owners every day that they need help marketing themselves on the web". 

Kevin Holland, ACCA's event organizer, selected Market Hardware's CEO as a featured session speaker. "Nobody knows more about web marketing for our contractors," said Holland, "So, we asked Market Hardware to provide a similar seminar as a follow up for those members who could not attend the session in Florida. We look forward to the encore." 

Kraff also offered some other reasons why HVAC contractors should take a closer look at local advertising. He noted that 70 percent of consumers go online to search for "offline" purchases.

ACCA Indoor Air Expo attendees scored this seminar extremely high on all session review rating measures and formally requested a repeat performance at ACCA's 2008 Indoor Air Expo.

"Web marketing is only as good as your Website," says Kraff, who then wrapped up his seminar, encouraging contractors to "go do something about your Websites and your web marketing game plan, please!"

The HVACR News covered the session and wrote a feature article on the presentation for its April 16th issue.

Market Hardware's Complete Website Package for small business professionals includes: custom website designs that are optimized for targeted industries, full service web marketing services, content development and submission services to Google, Yahoo! and online yellow pages.

About Market Hardware 

Market Hardware is a leading provider of small business web marketing products and services built for specific industries. The company offers business associations and other partners a way to offer web marketing services targeted for their unique needs. With expert content and professional writing and design services, its flagship service, the Complete Website Package, makes it easy for professional service providers, general contractors, and other small service businesses to create and maintain a successful web marketing presence.

Media Contact:

Alain Parcan
301-263-7000