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TCIA Invites Market Hardware to Host Online Webinar

Webinar to cover topics related to Google, Search Engine Marketing

BETHESDA, MD - May 9, 2009 - Market Hardware announced today that they have been invited by the Tree Care Industry Association to host an online webinar on June 9 at 11am ET.  

The topic of this session is "Untangling the Web - Getting #1 on Google," and will be hosted by Brian Kraff, CEO and Griffin Davis, VP of Marketing for Market Hardware. Kraff and Davis are both veteran Internet marketers who bring extensive expertise on the subject matter to TCIA's webinar series. 

The webinar is designed to help TCIA members improve their online brand image and increase lead volume from various search engines. Participants will learn how to do so, using the following learning objectives:

  • How to design your website so it passes the '15-Second Test.'
  • The 3 kinds of search engine results - Natural, Local, Sponsored - and why each matters.
  • Understanding these buzz words: "Pay-Per-Click" and "Search Engine Optimization."
  • Why Google Maps provides the most "bang for the buck."

"Market Hardware's experience in doing web marketing for the tree care industry makes us a very credible host for this webinar," stated Brian Kraff, founder and CEO of Market Hardware. "We appreciate the recognition and the chance to share our 'on the ground' view of current market strategies."

Kraff regularly speaks at tradeshow conferences throughout the country, including a standing room only appearance at last year's TCI Expo 2008 in Milwaukee. His energetic delivery and deep industry experience make him a popular speaker and have earned Kraff a reputation as a nationally-known web marketing expert. Davis, who has an MBA in Marketing from University of Texas at Austin, began working in Internet Marketing in 1996 for then start-up, CitySearch. He joined Market Hardware in 2004, and leads the company's branding as well as its corporate communication efforts.

About Market Hardware 

Market Hardware is a leading provider of small business web marketing products and services. The company offers each of its 40+ business associations and industry partners "best-in-class" Internet marketing services targeted for their members' unique needs. Market Hardware provides its clients with web design, web content, and web marketing campaigns optimized for their specific industry. Market Hardware's services include complete Website development, Paid Search Engine Advertising, Search Engine Optimization, Google Maps Optimization and Online Reputation Management. Founded in 2003, Market Hardware currently serves more than 75 industries and has clients in all 50 states and Canada.

Media Contact:

Alain Parcan
301-263-7000