If you want to tell a good digital story and connect with your audience, visual elements are key. Visuals increase people’s willingness to read your content and can help communicate your message in a more memorable way. Most importantly, visuals can increase the time a user spends on your site. Overall, visuals boost the quality of your content, which both search engines and your audience will notice and appreciate.
For starters, you don’t have to be a professional photographer for your website to have great photographs. Stock photography is a great way for your website to look advanced without the cost of hiring a professional. However, it’s important to make sure that the image is relevant to the page. If you are advertising fencing installation, a photo of a residential home without a fence may not be ideal in the eyes of the website viewer. Also, once you pick the right image, make sure they are cohesive from page to page. Size and style may not seem important, but people notice disorganization and photo orientation.
Having a mix of text, image and video helps to show Google that your content is varied and valuable. When adding video to your website, consider adding a transcript of your video as well. Not only helps does this help viewers, but it can also help Google understand the relevancy of the video. Also, If you use social platforms or third party sites, such as YouTube, to host your video content, you can use it as an opportunity to drive traffic back to your site. Social media should always play a big role in your distribution strategy.
Lastly, GIF’s are insanely popular. If you are unfamiliar with what a GIF is, it is a lossless format for image files that supports both animated and static images. Basically, it’s like a video, but doesn’t include sound and isn’t usually long. Google has slowly phased in GIF content, recognizing a growing demand for this type of content. GIF’s file size is significantly smaller and the process of uploading them is faster comparing to videos, while the auto loop increases the effectiveness of a brand’s message.
People only remember about 20% of the text they read without visuals. That is why, if you can, generate high quality visual content to help your fencing business resonate with people and promote it on a regular basis. Once you’re ready to fully optimize your website with visuals, contact Market Hardware for your free consultation.