Web standards and web development technology are constantly evolving, making it essential for businesses to keep their websites up-to-date. One way to consider this is in terms of clothing. Sure, older clothes still fit you, but styles change over time, colors will fade, and your clothes will likely be damaged from years of wear and tear. What was once a new and popular look can grow out of style quickly. The same principle can be applied to your company’s website. Of course your clients will still be able to view your website and get your information, but will it impress them enough to make them call you?
Your website is the only way visitors get a sense of your business when they search for you online, and rest assured that potential clients are judging you based on your site. Having an updated site improves your credibility, search engine visibility, and brands you as an established business. Take a look at some major online businesses to see how their websites have evolved into the sites that we have grown to love. Would you be less likely to use any of these businesses if their sites still looked like they did 5 or 10 years ago?
Take a look… http://mashable.com/2011/12/11/old-web-design
