National Roofing Contractors Association Upgrades Affinity Partnership

May 5, 2008

NRCA members to benefit from websites marketing targeted for roofing contractors

BETHESDA, MD ‘ May 5, 2008 ‘ The National Roofing Contractors Association (NRCA) and Market Hardware, LLC announced their partnership to provide NRCA members with web marketing products built specifically for roofing contractors. Market Hardware, a leading provider of customized web sites built to serve the needs of specific industries, will offer their Complete Website Marketing Package to NRCA members at a discount.’

"Market Hardware has created the right product for the specific needs of our membership," said Chris Casey at NRCA. "They need a solid marketing foundation on the web and Market Hardware has the right content, designs and web marketing expertise. We've had Market Hardware as an industry member for a few years now, so it was only natural to choose them as our Recommended Member Benefit Provider."’

Market Hardware's Complete Website Package for NRCA members includes: custom website designs, professional writing services, targeted content for roofing contractors, high-performance web marketing, and submission services to Google, Yahoo!, and online yellow pages.’

As part of the partnership, Market Hardware will provide regular educational articles on web marketing through NRCA's website and newsletter.’

"Serving industries like roofing and siding requires that we know the profession and build products and services specific to them," stated Brian Kraff, CEO, Market Hardware."This partnership with NRCA affirms that we know how to target and service specific trade verticals."’

NRCA members can call 888-381-6925 to speak with a Website Marketing Expert and sign up for this discount. For more detailed information and terms of the offer, visit’

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