Today’s world is becoming more and more mobile-friendly. And starting this month, Google has quickly rolled out their mobile-first index. If you’re set up on WebMaster Tools, chances are you received a notice already. If not, here’s what you have to do to take action.
First, what is mobile-first indexing? This simply means that Google will be primarily looking for mobile-optimized Websites (ideally responsive — one-page mobiles just won’t cut it).
They have already notified many Websites about this, so you may be familiar with the notification below:
Here are a couple practices to follow to solve for the mobile-first index and help improve your SEO results.
Consider making your Website fully responsive. When mobile-first indexing starts to gain speed, you want Google to be able to re-index your pages quickly. With a responsive Website, Google will easily determine your Website is mobile-friendly.
While responsive Websites are highly recommended, make sure the functionality works just as well as it looks. Testing every page on an actual mobile device will help determine which parts of your Website are easy to maneuver and which might need some more attention.
This goes for monitoring the legibility and accessibility of all content on your Website. A page with too much content can take mobile visitors an eternity to scroll through and read. Avoid ‘Read More’ buttons because Google focuses on visible information.
Follow these best practices to stay ahead of the trend in 2018. Mobile-friendly indexing is becoming more wide-spread. Let us know if you have questions about whether your Website is prepared.