User experience is one of the most important factors when evaluating your Website. If you’ve tested your Website’s usability and seen poor results, here are some simple ways to improve it:
Make it readable. Adding whitespace around your content, formatting your paragraphs properly and bulleting lists are all ways to limit distractions and encourage your users to read and understand the text on the pages.
Use intentional colors. Consider how you wish to affect your user’s psychological experience when visiting your Website. Purposely contrast background colors and font colors so that it’s easy for users to differentiate between the two.
Carefully select images. Using high quality and relevant images will set your site apart from others. The images you choose should be clear, aid in users’ understanding of your content and appeal to your target audience.
Want to start seeing substantial improvements in your marketing metrics? Keep reading our blog for more tips on improving your Website’s usability.