How often do you ever click through to the second page of Google’s search engine results? Rarely ever? Don’t worry, you’re not alone. In fact, less than 3% of searchers make it to the second page. That is why most pet care business owners are interested in getting their business on the first page of Google.
There are more long-tail keywords out there than big, popular keywords. For example, if you have the keywords ‘SEO Guide,’ consider expanding that out to a long-tail keyword phrase, such as, ‘SEO Guide for Pet Care Businesses 2018.’ You should target these long-tail keywords because they’re easier to rank for and you’re not going up against the larger industry-leading companies.
It’s no secret that more content gets your company’s name out there more. That means you’re going to have to create a lot more content to get a better shot at ranking on the first page of Google. However, remember, quality over quantity. If you post a bunch of content that has nothing to do with your pet care service, Google won’t register its relevancy to your company, therefore, your ranking won’t change.
You also need to secure strong and relevant outbound and inbound links from various sources to your page. Incoming hyperlinks from other websites to your website is one of the most important ranking factors. Google pays close attention to link diversity, so it’s better to have a single link from a wide variety of quality sites than many links from one site. Outbound links are from your website to other sites that can also help you improve. Look over your content on your site and identify places where an outbound link might be valuable to your visitors. This could include a link to a research source or a related or more in-depth piece of content. Creating outbound links to legitimate sites will not only provide value to your visitors, it will boost the authority of your own site.
Search engine optimization isn’t just a fad and it’s not going away anytime soon. It’s something your website needs to concentrate on right now and in the future as well. If you’re just starting to focus on SEO, don’t stress, it’s not too late to implement the strategies above and Market Hardware can help! Call us today for a free goal planning session.
