Pages will look like mini-websites; Older setups could look broken
Facebook announced on March 4th that it has overhauled its Business Page layout and introduced several new features to improve user experience. Not much time for business owners to adjust: Business Pages will be required to change over to the new ‘Facebook Timeline’ format by March 30th.
Many users are familiar with the Timeline format, as personal pages are already changing over, so it was simply a matter of months before Business Pages followed. The new format allows for increased page customization and easier interaction with fans. The changes will provide users a more visual experience when viewing Business Pages thanks to more customization. ‘Business owners are going to be caught with their pants down if they are not ready for the changes,’ says Rebecca Hussey, Market Hardware Social Media Team Leader.
Why you should care:
By now, you should already have a Facebook Business Page set up. If you don’t take any action on your existing page, it will automatically change to the Timeline format on March 30th. However, some of the new features will not be updated automatically, and your visitors will know if you are not keeping your page up to date. Simply put, your page might look broken.
If you don’t have a page yet, now is the time to get started. Don’t be left behind.
Better pages mean more ‘word of mouth’ referrals
Aside from taking action on the new format, consider what the revamp means for Business Pages in general. Facebook is consistently growing business offerings, and the increased customization options will make it easier to win new business from social media. If you still haven’t set up a Facebook Business Page or want to talk about cover photos, highlights, or milestones (a few of the new Timeline features), contact us and, keep an eye out for our next Web Success Newsletter, which will detail these changes and tell you exactly what you need to do to your page. Let us know if you have any questions and if you want to see the new format, then check out our new Facebook page.
Web Expert of the Month:
This month we celebrate Bridget Morrison the recipient of the February Web Expert of the Month Award. Bridget defines the team player attitude. She began working at Market Hardware as an Account Manager in 2010 and has since excelled in the position of Social Media Consultant. Bridget brings enthusiasm and expertise to the entire social media team at Market Hardware.
Bridget grew up in Bethlehem, PA and received a degree in Public Relations from Millersville University, after having spent a semester traveling abroad throughout Europe. Bridget is currently pursuing her Masters in Communication at Gonzaga University. Be sure to ask her about her experiences travelling throughout Europe next time she helps you with changes to your website or social media pages.
Web Digest Factoid:
65.2% of the U.S. Web audience is on Facebook (CheckFacebook.com ‘ March 2012).
What is Market Hardware’s Web Digest?
At Market Hardware, our mission is to help you be an educated and successful web marketer. So we created the monthly Web Digest, quick, easy-to-scan news from the world of Internet Marketing.
The Web Digest complements our traditional monthly newsletter and is another example of how we’ve ‘got your back’ when it comes to web marketing.
Cheers to your web success,
Alain Parcan
Market Hardware, LLC
Newsletter Editor
(I’m helping Griffin with half his workload at the same pay I had beforehand)
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