Social Media Planning: Strategies That Work

January 15, 2018

If you haven’t already developed a solid Social Media plan for the New Year, this month is a great time to start. Social Media is a fun and easy way to communicate with your existing client base and potential customers. When integrated properly into your marketing strategy, Social Media can help turn leads into new sales and previous sales into returning customers.

For many, the toughest thing about using Social Media is getting started and deciding on the right Social Media platforms to use for their company. While there’s a lot to know about Social Media, and each platform continues to grow and evolve, you can be successful once you have the basics down.


Facebook is not only easy to use, but provides you with a platform on which to post valuable content to your intended audience.

It’s recommended to keep your Facebook posts concise and informative. A helpful link to an article – or one of your own blog posts – versus writing out that information within a Facebook post will go a long way toward engaging your client base and keeping them informed.

Keep posts fun and educational, focused on your line of work, and targeted toward the audience you are trying to reach. Facebook also allows you to add photos and videos to your post — you should utilize both. These visual posts will stand out more amongst posts that only include text.


Unlike Facebook, Twitter does not allow you to post photos or videos directly and has a 280 character limit. With that in mind, the key to successful tweets is to keep them short and sweet. You can also include links to other Webpages, including those on your own Website, as well as photos and videos online. Consider the content you’ve posted to Facebook when drafting tweets and shorten it if needed to satisfy Twitter’s character limit.


A company blog is a great way to educate your clients and reaffirm your position as a leading expert in your field. When developing content, stick to easy to understand topics that relate to your industry.

Your blog should serve as a place to speak to your customers without character or word limits; however, try to keep your posts to under a page or so to ensure that your blog visitors will read them in their entirety.

In addition to educational content, your blog is also an excellent place to share company news – a short write up on your employee of the month, for example, will help your customers get to know your team and show that you care about your staff members as well. Take some time to plan and write your blog posts and make sure that you proofread them before publishing them on your blog.


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