One of the biggest questions we’re asked on an ongoing basis by our clients is why we’re always preaching the value of fresh, new content. Well it shows Google that you are active on the Web, which probably means you’re in business and you care about providing new content. On the other hand, companies that don’t update content often may be less reliable, more difficult to get in touch with, or run into a range of other issues or problems. That’s not to say everyone definitely falls into one of these categories. There are millions of companies on the Web so you just have to be strategic with your updates.
Do them periodically and it will pay off in the long run. For example, this pest control blog, http://deadbugz.wordpress.com/, makes updates on a regular basis. It stays active and posts plenty of pest control tips in a variety of locations around the country. So you know it’s a credible source that cares about its industry. Try to follow this example and you’ll see the benefits pay off in the long run.
Be sure to contact us if you have questions about content or Website design? We’re here to help!
This article was written by Alain Parcan, Marketing Manager at Market Hardware, Inc. This article purely contains opinions and professional advice from Alain and is not indicative of major SEO strategies.