HealthDigital Marketing

Case Study

Culp Dental

THE ASK

This client experienced significant success over their first few months of marketing. Additionally, new campaigns are continuing to launch to attract more digital leads. The company’s main Culp Dental’s goals were to gain new patients and expand to hire another doctor. Based on demand and capacity, we adjusted marketing tactics to deliver optimal results.

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Culp Dental saw a patient rate of 50-60  per month directly from these efforts

The Market Hardware Approach

FIRST

Market Hardware improved the company’s website with optimization and began to run ads on Google, Facebook and Instagram, starting in January 2021.

SECOND

Market Hardware improved the company’s website with optimizations. 

THIRD

We began to run ads on Google, Facebook and Instagram, starting in January 2021.

The Result

Since then, the practice has had a steady new patient rate of 50-60 per month, directly from paid campaigns. These campaigns also increased site traffic by 32% in just six months. In April 2021, the actual new patients against the goal were at 223%. The practice’s year-to-date growth is 38%. “We are meeting our revenue goals and have been able to hire more,” Dr. Culp noted.

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