Organic Search

Case Study

Desert Overhead Door


Desert Overhead Door needed to improve its SEO strategy to boost organic traffic and get found by more homeowners in the Coachella Valley. With very little market share, the business needed to gain market share by improving its placement on Google.

Desert Overhead Door increased organic website traffic by 150%

The Market Hardware Approach


We undertook extensive keyword research to determine which keywords would be the most effective for Desert Overhead Door, including pinpointing local keywords that would pull in homeowners in the Coachella Valley.


We built a modern and mobile-optimized website based on those high-potential keywords. The new website features intuitive navigation and menus, as well as clear buttons for site visitors to request an estimate, view coupons, or browse a gallery of the company’s work. 


The site also features a full page of testimonials so that site visitors can hear about the quality of Desert Overhead Door’s work from actual homeowners. Once the website was live, we refreshed the company’s PPC advertising using relevant keywords with high potential that would help boost paid traffic to the website

The Result

Working with Market Hardware, Desert Overhead Door has achieved a top spot on Google’s page one, reduced its cost-per-click on Google, and increased organic website traffic by 150%. Additionally, there has been a 136% increase in website sessions and 161% increase in page views.

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