Web Development

Case Study

Cinder Hills Kennel


Cinder Hills Kennel was unimpressed by the lack of transparency into their website’s analytics from their previous agency. They wanted a partner who would build them a website optimized for performance and help them compete against their local competition. 

Cinder Hills has seen revenue growth of 37.1% 

The Market Hardware Approach


Before building a new website for Cinder Hills Kennels, we researched which keywords would be the most effective for competing in Flagstaff’s crowded pet care industry.


Additionally, because the kennel is located 14 miles west of Flagstaff’s city center, pinpointing these localized keywords was key for building a competitive website.


We built a mobile-optimized site with intuitive navigation and simplified menus, as well as a call-to-action button for site visitors to request a reservation. 

The Result

Today, Cinder Hills Kennels appears consistently in the top two organic search results on Google and in the top four or five results in Google Maps. Despite the pandemic, Cinder Hills has seen revenue growth of 37.1%

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