Talk with a web expert(888) 381 6925

Press Releases

Call us today — (888) 381 6925

Market Hardware Releases Advanced Workflow Fulfillment System

Release Keeps Company in Leadership Position in DIFM Website Development Category

BETHESDA, MD – June 6, 2006 – Today, Market Hardware officially launched the production version of its proprietary and patent-pending fulfillment system, named Vertical View Fulfill (VVVF 4.0). It is the company's most extensive software development to date, containing 600,000 lines of code developed over the course of a year. VVF 4.0 enhances Market Hardware's continuation of its rapid growth by significantly reducing web site development time while serving multiple industry verticals. 

"VVF 4.0 is a tremendous asset," stated Patrick Smith, President, Market Hardware. "With 4.0, we can sell and deliver 5000 customized, industry-specific sites per year and generate solid margins. It creates extraordinary efficiencies and provides a unique edge." 

VVF 4.0 is part of Market Hardware's Vertical ViewTM sales and fulfillment system that enables the company to quickly produce custom Do-It-For-Me websites with targeted designs and content for specific industry verticals. The release will help the company scale operations while maintaining the quality for which it has received industry recognition. 

"Building custom websites at any scale involves customer interactions that can be staggering to those folks who haven't been in this space. The ability to organize the emails, files, domains, opinions, design specs, content artwork - the list goes on. We set out to carve out a unique application of software, workflow and ground level insight into our Vertical View product and we have done it," stated Tom McGarry, CTO, Market Hardware. 

Now selling into over 20 industries, including chiropractors, caterers, plumbers, electricians and home inspectors, the company will expand to sell web marketing services to over 50 industries by 2007. Its web marketing products are built to meet the specific needs of each business category. The three year old company has partnered with 20 leading industry associations such as the National Electrical Contractors Association, the American Chiropractors Association, the Association of Certified Home Inspectors, and the International Caterers Association to provide web marketing services to their members. Market Hardware's distribution partners include CallWave (NASDAQ: CALL) and, a division of Website Pros (NASDAQ: WSPI).

About Market Hardware 

Market Hardware is a leading provider of professional and affordable websites, and other web marketing tools for service businesses in the medical, construction, home maintenance, personal service, and real estate sectors. With expert content and targeted designs, its flagship service, the Complete Website Package, makes it easy for small and medium-sized enterprises to have a professional, custom web marketing presence.

For more information, visit their site at

Media Contact:

Alain Parcan