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Market Hardware Forms Industry Advisory Panel

Leading HVAC, Pest Control and Green Industry Experts Join as Inaugural Members

BETHESDA, MD – March 1, 2006 – Market Hardware announced the formation of an Industry Insights Panel to further strengthen the company's expertise at delivering web marketing success to small businesses. This advisory group will offer timely advice about trends affecting the specific sales and marketing needs of targeted vertical industries. Initial members include Judy Guido, Principal of Guido & Associates, a consulting firm specializing in the lawn and landscape care and pest control industries, and Adams Hudson, CEO of Hudson, Ink, the leading marketing consultant to the HVAC industry. 

"Serving verticals successfully requires deep industry knowledge. Combining this Industry Insights Panel with our Vertical View process will keep Market Hardware in a leadership position among providers of industry-specific websites," said Brian Kraff, CEO, Market Hardware. "As we grow from 20 to 60 vertical markets over the next 18 months, panel members will play a key role in helping our clients succeed on the Web." 

"As a marketing specialist in the HVAC industry, I know that 'one size fits all' marketing approaches don't work for small service businesses," Adams Hudson said. "I have confidence in Market Hardware's focused approach and I look forward to serving on this panel." 

Market Hardware is recognized as the category leader among companies taking a vertical approach to meeting the web marketing needs of SMBs. The three year old company delivers vertically-relevant web sites and web marketing targeted for their customers' professions.

About Market Hardware 

Market Hardware is a leading provider of professional web marketing services for small service businesses in the commercial construction, home maintenance, personal service, and commercial and residential real estate sectors. With expert content and professional writing and targeted designs, its flagship service, the Complete Website Package, makes it easy for service businesses to have a professional, custom web marketing presence.

Fore more information, visit their site at

About Guido & Associates 

Judith Guido is principal of Guido & Associates, a learning organizational that has been successfully helping green industry professionals grow their people and profits for 20 years. Judith has written over 50 articles for Landscape Design/Build, PLANET, and other Green Industry and Pest Control publications. She was a marketing, sales and strategy executive for ServiceMaster whose brands include Terminix, Chem-Lawn and TrueGree Landcare.

Media Contact:

Alain Parcan