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GE Money Chooses Market Hardware for Web Site Services

Market Hardware will be Recommended Choice for GE Money's Small Business Customers

Bethesda, MD – January 17, 2007 – GE Money has selected Market Hardware as their Recommended Web Site Provider to service their contractor customer base. GE Money is the consumer and small business financial services unit of General Electric. They provide financing options to remodelers and contractors in the HVAC, pool construction, window, door and flooring industries. GE Money is the latest company to join Market Hardware's Certified Channel program. 

"GE Money reaches thousands of small businesses in the same segments we serve," stated Brian Kraff, CEO, Market Hardware. "We can help those businesses grow by delivering effective Web marketing that's built for their industry. We'll also help GE Money by ensuring their brand and products are presented correctly online." 

GE chose Market Hardware because their contractor customers need a professional website both as a marketing tool for their business and as a platform for online financing applications. Market Hardware was the clear choice because of their focus on our targeted industries and track record with provisioning quality Web marketing service to small businesses. 

Market Hardware's Certified Channel program provides companies a way to control and enhance their brand image and product presentation on the Web. Participants in the program provide their small business channel customers with access to professional Web marketing services from Market Hardware. Current participants include: Kaplan Professional Schools and AIG.

About Market Hardware 

Market Hardware is a leading provider of small business web marketing products and services built for specific industries. The company offers business associations and other partners a way to offer web marketing services targeted for their unique needs. With expert content and professional writing and design services, its flagship service, the Complete Website Package, makes it easy for financial planners, general contractors, and other small service businesses to create and maintain a successful web marketing presence.

About GE Money

With $163 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at 

GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit 

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding either company's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Quarterly Report or Form 10-Q for the most recently ended fiscal quarter. 

Media Contact:

Alain Parcan