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Pella Corporation Launches Affinity Program with Market Hardware

Market Hardware will be Recommended Choice for Pella's Trade Segment Channel

Bethesda, MD – June 1, 2008 – Pella Corporation has selected Market Hardware as its Recommended Web Site Provider to service its contractor customer base. Like many manufacturers, Pella had developed a set of value added services for the builders, remodelers and contractors who use Pella Windows. Pella is the latest company to join Market Hardware's Certified Channel program. 

"Pella reaches thousands of small businesses in the same segments we serve," stated Brian Kraff, CEO, Market Hardware."We can help those businesses grow by delivering effective Web marketing that's built for their industry. We'll also help Pella by ensuring their brand and products are presented correctly online." 

Pella chose Market Hardware because their contractor customers need a professional website as a central platform for online marketing. Market Hardware was the clear choice because of their focus on Pella's targeted industries and track record with provisioning quality Web marketing service to small businesses. 

Market Hardware's Certified Channel program provides companies a way to control and enhance their brand image and product presentation on the Web. Participants in the program provide their small business channel customers with access to professional Web marketing services from Market Hardware. Current participants include: GE, Kaplan Professional Schools and AIG. 

About Market Hardware, Inc. 

Market Hardware is a leading provider of small business web marketing products and services built for specific industries. The company offers business associations and other partners a way to offer web marketing services targeted for their unique needs. With expert content and professional writing and design services, its flagship service, the Complete Website Package, makes it easy for financial planners, general contractors, and other small service businesses to create and maintain a successful web marketing presence.  

Headquartered in Bethesda, MD, the company can be reached at 888.381.6925 or on the web at .

About Pella

Celebrating 81 years in business, Pella Corporation is recognized in the window and door industry for its technology and innovation, having earned more than 100 product and design patents. In addition to windows and patio doors, the company also manufactures entry door systems with the same level of quality and technology for which Pella is known worldwide. The company is represented by a Direct Sales Network operating Pella? Window & Door Showrooms nationwide. For more information, call 888-84-PELLA or visit 

Media Contact:

Alain Parcan